PT Journal
AU Porizkova, L
TI PRESCRIPTIVENESS AND OBLIGATION OF THE TYPOGRAPHIC STANDARD
SO Bohemica Olomucensia
PY 2021
BP 212
EP 233
VL 13
IS 2
DI 10.5507/bo.2021.029
DE typography; orthography; book typesetting; norm; usage
AB The article deals with the development of the Czech typographic usage and its reflection in professional manuals and industry standards. In particular, it focuses on the formulation of typographic rules with regard to their obligation to the user, monitors the ratio of descriptiveness or prescriptiveness and the impact of Anglophone typography on Czech typography. It also focuses clashes of linguistically (semantically) and visually based arguments, which affect the resulting typographic practice. Attention is focused mainly on typographic phenomena directly related to the orthographic standard and commonly included in it.
ER