RT Journal Article
SR Electronic
A1 Pořízková, Lenka
T1 PRESCRIPTIVENESS AND OBLIGATION OF THE TYPOGRAPHIC STANDARD
JF Bohemica Olomucensia
YR 2021
VO 13
IS 2
SP 212
OP 233
DO 10.5507/bo.2021.029
UL https://bohemica.upol.cz/artkey/boh-202102-0011.php
AB The article deals with the development of the Czech typographic usage and its reflection in professional manuals and industry standards. In particular, it focuses on the formulation of typographic rules with regard to their obligation to the user, monitors the ratio of descriptiveness or prescriptiveness and the impact of Anglophone typography on Czech typography. It also focuses clashes of linguistically (semantically) and visually based arguments, which affect the resulting typographic practice. Attention is focused mainly on typographic phenomena directly related to the orthographic standard and commonly included in it.